PROGRAM 2025

Opening Remarks by Felicia Elisabeth Jackson, Festival Director

Welcome to THIS CONFERENCE 2025

Time: 10.00 - 10.15, November 5
Location: Sal 2

Future of Marketing – F*ck being Humble

Time: 10.15 - 10.45, November 5
Location: Sal 2

Future of News – Breaking the Scroll

Time: 10.45 - 11.15, November 5
Location: Sal 2

Future of Public Service – Public Trust in a Private Era

Time: 11.15 - 11.45, November 5
Location: Sal 2

Future of AI in Media – Changing Audience Relationships

Time: 13.00 - 13.30, November 5
Location: Sal 2

Future of Leadership – From Fragmentation to Hope

Time: 13.30 - 14.00, November 5
Location: Sal 2

Future of Content – Top Ten Trends

Time: 14.00 - 14.30, November 5
Location: Sal 2

Future of Conversation – Something Shared in a Time of Individuality

Time: 15.00 - 15.30, November 5
Location: Sal 2

Wrap-up: What Does All This Mean for The Future of Media & Content?

Time: 15.30 - 16.00, November 5
Location: Sal 2

November 6

Opening Remarks by Host Ann Lind Andersen

Welcome to THIS SERIES 2025

Time: 09.00 - 09.15, November 6
Location: Sal 2

Opening Remarks by Host Nis Bøgvad

Welcome to THIS MUSIC 2025

Time: 09.00 - 09.15, November 6
Location: Sal 3

Future of Media Partnerships – Lessons from Europe

Time: 09.15 - 09.45, November 6
Location: Sal 2

Future of Music and Media – The New Soundscape of A Changing Industry

Time: 09.15 - 09.45, November 6
Location: Sal 3

Future of Nordic Series – Trends in Scandinavian Stories

Time: 09.45 - 10.15, November 6
Location: Sal 2

Future of Soundtracks – How to Hook Gen Z

Time: 10.00 - 10.45, November 6
Location: Sal 3

Future of Production – From greenlight to global release

Time: 10.15 - 11.00, November 6
Location: Sal 2

Future of Translating Script into Music – The Emotional Engine of Storytelling

Time: 10.45 - 11.30, November 6
Location: Sal 3

Future of Marketing Series – Crafting Brands, Driving Viewers

Time: 11.00 - 11.30, November 6
Location: Sal 2

Future of Stories - The Narratives Missing From Our Screens

Time: 12.45 - 13.30, November 6
Location: Sal 2

Future of Stories in Trailers – Scoring the Sound of Anticipation

Time: 12.45 - 13.30, November 6
Location: Sal 3

Future Series 2026 – Stories for Primetime

Time: 13.30 - 14.30, November 6
Location: Sal 2

Future of Diversity in Music I – In Conversation with Jane Carter, President of Universal Production Music

Time: 13.30 - 14.00, November 6
Location: Sal 3

Future of Screenwriting - Creating the World We Want to Watch

Time: 14.30 - 15.00, November 6
Location: Sal 2

Future of Diversity in Music II – It’s Not Just Representation. It’s the Sound of Tomorrow

Time: 14.15 - 15.00, November 6
Location: Sal 3

Future of Directing – Creativity Meets Artificial Intelligence

Time: 15.30 - 16.00, November 6
Location: Sal 2

Pitch Your Music – Fresh Tracks Into Future Syncs

Time: 15.30 - 16.45, November 6
Location: Sal 3

Future of HBO Max in the Nordics – Local Voices, Global Impact

Time: 16.00 - 16.30, November 6
Location: Sal 2