When (news) media use AI, the relationship with audiences changes. What do audiences expect and want? What are effects of (non)disclosing the use of AI? How does the use of AI change trust relationships?
In this keynote, Professor Claes de Vreese offers insights in recent research on this topic and outlines an agenda for new and pertinent questions.
Photo: Malthe Ivarsson
Claes has set up research labs on these topics and is involved in cutting edge research in multiple countries. He will draw on both this and other (inter)national research to provide a concrete and hands on perspective showing where research and practice can meet.
This will be a thought provoking keynote, with (surprising) empirical evidence and multiple dilemmas on the table.
This session will be in English.
DETAILS
November 5, 2025
13.00 – 13.30
Vue, Bruuns Galleri, Sal 2