In today’s crowded media landscape, simply creating great content isn’t enough. How you position your series, and your company can make or break your success.
Based in New York, Eric Collins, Joey Ellis, and Larry Pipitone founded GrandArmy, a multidisciplinary creative agency known for treating both fictional productions and brands as entire universes.
Their work spans a broad range of industries, from startups to the most respected and iconic brands in the world today. They’ve created brand identities for iconic production and distribution companies like A24, Fifth Season, and Anonymous Content. They’ve also collaborated with filmmakers to develop the brand and title design for Oscar-winning films like “Fire of Love” directed by Sara Dosa and series like the upcoming “Monsters of God” directed by Eric Goode.
At this session, Larry and Joey will share their creative approach, highlighting why building an iconic brand is essential for any series. They will dive deep into the art of brand positioning and brand identity development – from defining who or what a brand is at its core, to expressing it in compelling, yet timeless ways.
They will even offer their take on campaigns from recent Nordic series with the series ‘Tak for ingenting’ as one the the cases. Therefore, we advise you to join the preview screening of the series the day before, on November 5th.
Whether you’re launching a new series or elevating your company’s profile, this talk will deliver clear, actionable strategies to help you cut through the noise, create unforgettable narratives, and win in an ever-shifting media landscape.
This session will be in English and via Zoom.
DETAILS
November 6, 2025
11.00 – 11.30
Vue, Bruuns Galleri, Sal 2
Online
MEET
Joey Ellis, Creative Director, Designer & Co-founder of GrandArmy
Larry Pipitone, Designer, Writer & Co-founder of GrandArmy