What role should public service media play when audiences are overwhelmed with content, trust is fragile, and tech companies increasingly set the rules of engagement? Can publicly funded broadcasters remain relevant in a landscape dominated by private platforms?
As Media Director at SVT, Naja Nielsen has led digital transformation across Denmark, the US, the UK, and now Sweden. In this keynote, she will share her vision for how public service media can reinvent itself while staying true to its democratic mission.
Drawing on her leadership experience at BBC News, DR, and SVT, Naja Nielsen will deliver sharp insights into how public service can redefine its role in today’s media ecosystem, and what it takes to sustain trust in an era of misinformation and rapid technological change.
Expect a candid, forward-looking keynote on what it truly means to serve the public in a private era, and why the future of public service media may be more urgent than ever.
This session will be in English.
DETAILS
November 5, 2025
11.15 – 11.45
Vue, Bruuns Galleri, Sal 2
MEET
Naja Nielsen, Media Director at SVT