Johanna Gårdare has previously spent eight years as Head of the Children & Youth Department at SVT, where she led the major digital transformation of the children’s content in 2015—a shift that moved the young audience to SVT Play and doubled the viewership numbers.
Johanna is deeply committed to strategic change management and led the development of Swedish Television’s new corporate strategy in 2022. She has a solid background as a producer in the industry and has worked across multiple genres, including documentary and fiction.
Currently, she is spearheading a transformation initiative that involves the entire Swedish drama industry. The focus is on reclaiming drama series for a new generation and challenging the industry to find new ways of producing drama—cheaper, more conceptualized, and more experimental. What’s the next “splash”?