In some ways, Snabba Cash is an example of a hyper-capitalistic Swedish success. Beginning with the 2006 novel by Jens Lapidus, which has been translated into dozens of languages, the “Snabba” empire has expanded into a trilogy of novels, three films – and a Netflix Original series.
The title of the nervy six-part Swedish series translates as “Easy Money”, and it is as much an ethos to live by for Stockholm’s entrepreneurial jet set, all looking to create the next Spotify, as it is for its criminal underworld.
Although it relies on many of the same themes as the novels and films, the Netflix series revises the premise significantly by replacing the original white male student main character, J.W., with Leya (Evin Ahmad), a single mother of Middle Eastern descent, who is desperate to find seed money for her tech company.
The series also follows Salim (Alexander Abdallah) the right hand of gangster Ravy (Dada Fungula Bozela) who has the calm trigger finger when required. He lives a divided life as a festive wedding singer, and cold-blooded executioner. Finally, the series follows the teenager Tim (Ali Alarik), who lives alone with his father and passes his time with rough pranks, all the while dreaming of escaping from his boring life. The three destinies are quickly intertwined in a jumble of debt, love, friendship, dreams – and the pursuit of easy money.
Date: October 29, 2021
Venue: Filmby Aarhus, Studio 1
Streaming Wars 2021 – What Does It Mean For the Industry?
Keld Reinicke, TV & Media Executive and Series Expert
EXIT – Creating the Biggest Streaming Success of NRK
Petter Testmann-Koch, CEO, Fremantle Norway & Marianne Furevold-Boland, Executive Producer, NRK...
SNABBA CASH – Updating the Stockholm Noir Trilogy
Oskar Söderlund, Creator and Head Writer, Snabba Cash & Evin Ahmad, Leading...
Meet the Nordic Drama Bosses 2021
Social Relevance and Cultural Impact - Stories You Remember
CEO, Fremantle Norway