THIS 2025
In 2025, the theme at THIS CONFERENCE was Staying Fit in Changing Markets.
The media landscape did not just evolve — it accelerated. Trends and technologies intertwined at unprecedented speed, challenging us to adapt, rethink, and stay relevant. To thrive in this environment, we needed to stay fit — creatively, strategically, and mentally.
Shifts in politics, culture, and values rippled through the stories we told, the formats we used, and the frameworks we built around them. Agility became essential, not only to keep pace with change, but to respond to it with clarity and purpose.
At THIS – Future of Media & Content 2025, we explored how to navigate this acceleration. The program offered insights, tools, and perspectives to help us operate in the fast lane of the future. Together with visionary thinkers and progressive voices from across the media universe, we examined how societal undercurrents continue to shape the media and how we can remain sharp, resilient, and forward-looking.
Thank you to everyone who joined us as we explored what it takes to stay fit in changing markets.
Watch our THIS 2025 trailer