Dr. Mara Einstein is an internationally recognized expert on deceptive marketing tactics. After working for a decade in corporate marketing for some of the biggest names in the business (MTV, NBC, Miller Beer), she left for academia.
That transition was motivated by a desire to pull back the curtain on consumerism’s dark side with the goal to 1) persuade companies to do better and 2) give people tools to increase their power in the marketplace.
Dr. Einstein has been working in or writing about the media industry for more than 30 years and is the author of six books, including Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell (O/R Books, 2016), which was positively reviewed by Tim Wu in the New York Times, and Advertising: What Everyone Needs to Know (Oxford University Press, 2017). She is internationally recognized as an expert on Advertising and Society. Dr. Einstein is a Professor at Queens College, CUNY.