Branding the UN Goals to 7 Billion People

Jakob Trollbäck, Founder and Executive Creative Director, The New Division

How do you create a communication system for the United Nations Global Goals to make it understandable, recognizable and accessible to seven billion people around the world?

How do you communicate complex issues such as United Nations’ 17 Global Goals and their 169 targets? How do you make it appealing for organizations and businesses worldwide to implement the agenda?


Jakob Trollbäck, the main architect behind the communication language for the 17 Global Goals, gives his insights on how he succeeded in creating the visual communication system for the Global Goals and how to inspire everyone, everywhere to action with the goals as the roadmap to a better future.


Session: Branding the UN Goals to 7 Billion People – Shaping Tomorrow’s Standards for Sustainable Business

Date: October 31st, 2019
Time: 11 AM – 11.20 AM
Venue: Studio 1, Filmby Aarhus

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