X-Ray Fashion: VR Experience, Studio 2

‘X-Ray Fashion’ is a VR documentary that tells the darker story of garment production within the fast-fashion industry. As an audience, you are invited on a journey to see and feel every aspect of the fashion supply chain; from the glamorous catwalk shows in New York to the inside of a sweatshop in India, to the clothings afterlife once we are finished with it.

This VR experience is implemented within ​a physical installation where physical effects compliments the visuals. The audience walks barefoot through the different stages of garment production, feeling shifting terrain, wind, heat and water. The goal is to put audiences in the shoes of the supply chain to make them experience ​a deep state of presence within the piece and take the message about sustainable fashion to heart. This experience hopes to be ​an eye-opener​, a conversation starter and hopefully the beginning of a changed consumer mindset.

X-Ray Fashion was officially selected at the La Biennale Venice Film Festival VR competition in 2018. X-Ray Fashion has been nominated for two Webby Awards within VR: Interactive, Game or Realtime & Best Interaction Design. The experience is also nominated for the London VR Award for Best VR Social Impact Award.

X-Ray Fashion is created by the Danish VR company MANND and was chosen as the winner of the Uniting4Climate global VR Pitch competition established by The World Bank Group and Connect4Climate. The VR experience is directed by renowned fashion photographer and filmmaker Francesco Carrozzini and produced by World Bank Group – Connect4Climate alongside philanthropist Paul G. Allen’s Vulcan Productions and carbon-neutral company, Alcantara. The VR experience design is by Molamil and 3D sound design by AWE.