Drag Race UK – Building Brand Relationship and Bridging in New Audiences

Jita Mitra, YouTube Executive, BBC Three

Jita Mitra is an experienced digital producer, currently managing and growing the BBC Three YouTube channel. With a traineeship in Broadcast Journalism in television from the BBC, she has second to none editorial judgment and extensive production management experience from the BBC, Sky, and Red Bee Media.

Combined with Creative Producer experience at Sky, Jita has end-to-end experience of developing, producing, and taking digital content for, among other things, RuPaul’s Drag Race UK, to market with distribution strategies across platforms.

Join us for a talk on how to extend, amplify, and create habit with shows like RuPaul’s Drag Race UK to build a brand relationship with audiences using digital platforms. Create habit, appointment to view, and noise around your show to live long beyond TV – turning your audience into your promoters – and bringing in new audiences.