Barbie. Paw Patrol. Pokemon.
Multi-billion-dollar franchises.
What do they have in common? Why do they work?
In this session, Rob Hudnut, former Executive Producer for Barbie, Hot Wheels, DC Superhero Girls and many other brands, unpacks those questions and gives you the foundational tools for franchise creation.
DETAILS
November 1, 2023
2 PM – 3 PM
MEET
Rob Hudnut, Executive Producer
Session host: Sarita Christensen, CEO, Copenhagen Bombay
Created in collaboration with
Inspiration
SIDE EVENTS CONFERENCE
One-on-one Media Coaching with Evan Shapiro
SIDE EVENT
CONFERENCE
Keynote: Media War & Peace
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CONFERENCE
Keynote: The Future Normal of Media
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CONFERENCE
From The Daily to Rabbit Hole to The Witch Trials of J.K. Rowling – Tools for World Class Audio Storytelling
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CONFERENCE
How to Create a Franchise
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