How to Create a Franchise


Barbie. Paw Patrol. Pokemon.

Multi-billion-dollar franchises.

What do they have in common? Why do they work?

In this session, Rob Hudnut, former Executive Producer for Barbie, Hot Wheels, DC Superhero Girls and many other brands, unpacks those questions and gives you the foundational tools for franchise creation.


November 1, 2023

2 PM – 3 PM

Filmby Aarhus, Studio 1



Rob Hudnut, Executive Producer

Session host: Sarita Christensen, CEO, Copenhagen Bombay

Created in collaboration with

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