Philip Hickey is a former professional basketball player turned award-winning marketeer. Currently, he is responsible for brand, marketing and communications at Seriously Digital Entertainment. With nearly 15 years of experience on mobile, Philip was most recently responsible for heading the marketing strategy and execution across all business units for the pop culture phenomena Angry Birds at Rovio.
Philip gets big things done. Whether it’s working with game-changing smartphones or global entertainment franchises, he relishes the opportunity to break new ground and set industry standards. He specializes in product launches, brand building, digitally led strategy, branded content, influencer marketing and consumer engagement while initiating, building and cultivating key strategic partnerships.
At Rovio, Philip ushered in the age of “the mobile blockbuster” with cutting-edge, integrated campaigns for worldwide hits such as Angry Birds Space and Angry Birds Star Wars. Launching simultaneously as apps, animations, books, and physical products – these properties demonstrate how apps can transform the entertainment landscape by integrating digital and physical gameplay experiences in new and innovative ways.
Philip Hickey is hosting How Gaming and TikTok are Redefining Entertainment with Ben Phipps.