The climate emergency is the singular most important issue of our times. Extreme Weather Events and our changing climate is the most visible aspect of the emergency. To address the issue and galvanize climate action, UNDP’s Weather Kids launched in March of 2024. To date it has been seen by over 2.5 billion across the globe.
The purpose of this was to simply illustrate the cost of the climate emergency to all future generation if humanity does not take urgent climate cation urgently, the campaign creates a weather forecast for the year 2050 according to IPCC and UNDP scientific data and ask kids to deliver the forecast and describe how their daily lives will be affected when they are grown-ups.
But this is not a doom gloom campaign but rather a campaign of hope that inspires action with clear message that humanity can overcome the crisis and emerge with brighter future for all.