Camilla Rydbacken is VP Scripted Content at Nordic Entertainment Group (NENT Group), the operator of the fast-expanding Viaplay streaming service. She is responsible for the development of NENT Group’s extensive slate of originals, which includes the hit shows Love Me, the Canneseries winner Partisan and Thunder in My Heart, along with upcoming productions such as The Box, ‘Pørni’ season two and Billy the Kid. Before taking on this role in October 2019, Camilla held a range of senior content positions including Head of Content at NENT Group Sweden, Head of Content at Nordisk Film TV Sweden and Head of Local Production at Discovery Networks Sweden.
The growth of Viaplay’s drama offering is a story in itself – they launched the first Viaplay Original just five years ago, and 150 premieres later, with another 40 shows already announced, they’re the world’s leading producer of high-end Nordic drama. The slate spans romantic comedy, major international co-pros, young adult stories and animation, while thinking that the future of Nordic noir has never been brighter. In the past 12 months, viewing of Viaplay Originals on the platform has increased 82% – and they are now taking their stories to the world, with Viaplay today live in nine countries and launching soon in the US, the Netherlands and more. In a streaming landscape where local markets are increasingly dominated by global players, Viaplay is a local player that’s going global.
Camilla Rydbacken will be joining the signature session at Meet the Nordic Drama Bosses 2021 at THIS SERIES 2021.
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