Meet Mads Damsbo, founder and creative producer at MAKROPOL, and get insights into developing new narratives, utilising new technology, and provoking unexpected emotions and experiences in diverse audiences. In his session, Damsbo will talk about creating XR experiences as an extension to a movie, and producing original immersive work at the intersection of cinema, performance and 3D design.
Schooled as a producer from the progressive filmschool Super16 and with a bachelor in Media Directing from the Danish School of Media and Journalism, Mads has since become an expert on the production of immersive media narratives, giving lectures, organizing workshops, and teaching masterclasses all around the world.
Mads Damsbo has always found himself at the creative bleeding edge in the development of new media experiences. His experience in filmmaking and storytelling combined with a passion for new technology, art and design has spurred a variety of progressive projects that seek to challenge the way good stories come to life and allow audiences to explore the immersive storytelling world. As a creative producer at Makropol, Damsbo has raised over 5 million DKK and started several new companies, including the app startup Recho that won the prestigious Venture Cup in 2015, and Kaspar AI that works with AI and filmmaking.
Trailer: A Taste of Hunger
MAKROPOL is an award-winning studio based in Copenhagen, Denmark. It works in the intersection of cinema, technology, live performance and installation. They are the leading production-house for immersive experiences with a long track-record in VR and XR. The studio is lead by producer Mads Damsbo and Mikkel Skov along with a team of talented producers, technologists and creatives.
The declared vision for MAKROPOL is to encourage reflection and transformation through one of a kind immersive experiences with the creative use of emerging technology. The works of MAKROPOL have been exhibited, screened, and featured in venues, galleries, and festivals all over the world. Among these are Cannes Film Festival, New York Film Festival, London Film Festival, Central Academy of Fine Arts in Beijing, Copenhagen Contemporary, and Google Lab in Paris, just to mention a few.
The world premiere of the MAKROPOL production SHADOW will exclusively be showcased for all THIS 2021 participants. Read more about SHADOW.
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