Barbie. Paw Patrol. Pokemon.
Multi-billion-dollar franchises.
What do they have in common? Why do they work?
In this session, Rob Hudnut, former Executive Producer for Barbie, Hot Wheels, DC Superhero Girls and many other brands, unpacks those questions and gives you the foundational tools for franchise creation.
DETAILS
November 1, 2023
2 PM – 3 PM
MEET
Rob Hudnut, Executive Producer
Session host: Sarita Christensen, CEO, Copenhagen Bombay
Created in collaboration with
