In this keynote, Dr. Mara Einstein will shed light on how digital technology has ushered in the age of the marketing cult, a phenomenon that includes consumer brands, influencers, online coaches, and multilevel marketing.
While brand cults have existed for more than a decade, that term used to apply to a handful of passion products, like Harley Davidson, Apple, or Oprah. Today, the north star for marketers is to reach brand cult status and they use cult tactics to do it.
Dr. Einstein will introduce the Cult + Marketing Continuum, a powerful framework for understanding the digital marketing landscape. Marketers (and the media that fuel them) may not realize they are using cult tactics, but they are.
DETAILS
October 30, 2024
10.15 – 11.15 AM