Metaverse in the Media Universe: What is it, and why should I care?

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Real-time rendered 3D virtual worlds to be experienced though AR, VR and MR by an unlimited amount of users with their own individual experiences. That sounds like a bunch of buzzwords, but it’s actually a description of the Metaverse.

The last couple of years, we have all become used to Zoom-meetings, but the Metaverse brings us together in a new way by creating a virtual world for us to step into.

The Metaverse will soon expand the boundaries between the physical and the digital worlds, and at THIS 2022 Rasmus Høgdall, Creative Strategist at Meta will talk about the countless possibilities that the new technology will bring forth – both creatively and economically.