The Japanese games market is the third largest single market in the world with a yearly revenue of 115 billion DKK. However, only 15% is related to games that are developed outside of the country.
Why is this the case, and what does it tell us about Japanese gaming culture? What do Japanese consumers generally think about foreign games – and how can you as a Scandinavian game developer best target this market?
Tomoko Miya, who currently works as the Marketing Manager at Flamebait Games, is specialised in marketing and identification of games for the Asian markets – primarily Japan. She has successfully handled these tasks for several Nordic game studios entering the Japanese market, such as Flamebait Games, Northplay and Other Tales Interactive.
Tomoko Miya will share her knowledge of the Japanese market while Kasra Tahmasebi will share his experiences from working in a Danish game studio that successfully has entered the Japanese game market.
Date: October 27, 2021
Time: 01:45 PM – 02:30 PM
Venue: Filmby Aarhus, Studio 1
Tomoko Miya, Marketing Manager, Flamebait Games
Kasra Tahmasebi, Programmer, Northplay
One-on-one Media Coaching with Joost van Dreunen
Keynote: Bigger Means Different – The New Video Games Market Landscape and Opportunities for Success
Gaming for Climate Action: How Game Studios Can Help the World
Keynote: From Tetris to Blue Planet
Hits & Misses – Where the Convergence of Games, Series & Film Have Succeeded… and Failed