Keynote: From Tetris to Blue Planet


The iconic game Tetris has been around for decades and over time, it has become one of the best-selling video game franchises in the world and a cultural phenomenon that continues to persevere today.

In this session, the legend Henk Rogers, Chairman of The Tetris Company, will talk about the journey of Tetris as intellectual property (IP) in order to shed light on how you can take the right steps to safeguard your own IP. He will touch on the processes in creating the recent film “Tetris” (2023) on Apple TV+ for inspiration on how to best utilize your IP.

Additionally, Henk Rogers will also share with us how he has transitioned to fighting climate change and his latest work in gamification of fixing the environment.

At THIS GAME 2023, you have the unique opportunity to ask Henk Rogers your burning questions about game design, IP rights, multimedia franchising, and games in climate action.

Do you have a question for Henk Rogers? Send in your question in advance here.


October 31, 2023

10:45 AM – 11:30 PM

Filmby Aarhus, Studio 1



Henk Rogers, Chairman, The Tetris Company

Host: Keld Reinicke, Media Executive and Entrepreneur

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