Keynote: Bigger Means Different – The New Video Games Market Landscape and Opportunities for Success

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Following the popularization of the smart phone, industry-wide digitalization, and an accelerated period during the pandemic, video games today are a $300 billion market.

No longer existing on the fringes, the economics of the video games industry has notably changed and allow for novel revenue models. It has also attracted attention from non-endemic conglomerates looking to reconnect with audiences, tech firms hoping to expand their ecosystems, and anti-trust regulators trying to steer everything in the right direction.

Join video games professor Joost van Dreunen in this session for a review of the state of the industry and gain an understanding of the biggest trends in interactive entertainment, and what’s next.

Existing knowledge on the video game market, while helpful, is not necessary.