The Rise of Play-to-Earn Games

Mark Laursen, Founder & CEO, Bright Star Studios and Joris Huijbregts, Founder & CTO, Bright Star Studios

Mark Laursen and Joris Huijbregts, founders of Bright Star Studios, argue that the use of crypto currencies in games presents not only game developers, but also their main target group – paying customers – with several opportunities that have the potential to change monetization of games as we have come to know over the past few years: Gamers can now play-to-earn. And allowing players to participate directly in a game economy increases their “buy-in” and investment into that game, which also fosters a more deeply felt loyalty and commitment towards it.


Mark Laursen (CEO) and Joris Huijbregts (CTO) founded Bright Star Studios in 2018 with an ambition to build Ember Sword, an MMO that is not just a game – but also a community, a world, and an economy. Three years later, more than 35.000 people have pledged to buy plots in the game’s community land sale for more than 200 million USD.

Meet Laursen and Huijbregts in this session, when they will guide us through the anatomy of play-to-earn games and their unique qualities in the game industry.


Date: October 27, 2021

Time: 09:15 AM – 10:00 PM

Venue: Filmby Aarhus, Studio 1


Mark Laursen, CEO Bright Star Studios

Joris Huijbregts, CTO Bright Star Studios

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