Mark Laursen and Joris Huijbregts, founders of Bright Star Studios, argue that the use of crypto currencies in games presents not only game developers, but also their main target group – paying customers – with several opportunities that have the potential to change monetization of games as we have come to know over the past few years: Gamers can now play-to-earn. And allowing players to participate directly in a game economy increases their “buy-in” and investment into that game, which also fosters a more deeply felt loyalty and commitment towards it.
Mark Laursen (CEO) and Joris Huijbregts (CTO) founded Bright Star Studios in 2018 with an ambition to build Ember Sword, an MMO that is not just a game – but also a community, a world, and an economy. Three years later, more than 35.000 people have pledged to buy plots in the game’s community land sale for more than 200 million USD.
Meet Laursen and Huijbregts in this session, when they will guide us through the anatomy of play-to-earn games and their unique qualities in the game industry.
One-on-one Media Coaching with Joost van Dreunen
Keynote: Bigger Means Different – The New Video Games Market Landscape and Opportunities for Success
Gaming for Climate Action: How Game Studios Can Help the World
Keynote: From Tetris to Blue Planet
Hits & Misses – Where the Convergence of Games, Series & Film Have Succeeded… and Failed