Video games are tough to make so how do developers know if their games are going to be good before launching? Do they spend 2-5+ years developing a video game hoping everyone will like it?
Certain studios have the luxury to conduct user research on their video games regularly and collect consumer data and feedback to implement in their games.
User research sounds great so why doesn’t everyone do it?
We will go through how user research is conducted for video games, the pros & cons, even some real-life storytelling (good & bad) of what Jonathan has encountered conducting user research for video games.